"Reclaiming our urban space, contaminating the city with creative elements created by our imagination, to deliver a decorative solution and at the same time a liberating gesture to escape from isolation."
These few lines sum up the manifesto of the project Figure-Out and shape the image for the campaign of the two brands @Karpetarugs and @Texturaewallpapers, set at Teatro Continuo of Burri. A performative art space in the heart of Milan, extending the notion of stage to urban space. The wallpapers Texturae dress up the scene with colours, while the rugs Karpeta decorate the base of this structure suspended between reality and imagination, where anyone can be a theatrical character. All around, the magic of Sempione Park and Castello Sforzesco, that change the city into a storytelling experience.
Photo by @garutiandrea
Art direction by @ar.o_design_studio